The purpose of this project was to develop a brand concept from scratch. Consisting of creating different deliverable elements that served to showcase the brand's identity. This included a logo model, a brand/event guidebook, a set of banners, at least two unique kiosk models, as well as an event environment booth that represented the brand.
The name of the brand being Piesphera, a direct play to the word "Football". The Spanish word "pie" being a direct translation to the word foot, and "sphera" being a variation of sphere, which is the shape of a ball.
Logo
Logotype
Color Palette & Materials
Details
#E8D846
#181818
Plastic
Glass
Metal
Typeface Used:
FC BARCELONA 2010 KIT FONT
abcdefghijklmnopqrstuvwxyz
Created With:
Adobe Photoshop, Illustrator & Dimension.
Process
For the logotype, some modifications were made to the font in order to make it unique. Such as the adding and removal of stems, which helped the logotype achieve the sports feel that was being aimed for.
The logo mark went through many revisions before achieving the final version. Considering the concept of the brand is that of soccer statistics, the idea was to have a ball going through lines of connection, like a network. At the same time, the idea was that this connection of lines would resemble the net of the goal.
Guidebook Spreads
Guidebook Mockups + Print
Banners Elevations
Banner Models
Kiosk Elevations
Kiosk Models
Event Environment
Event Environment Models
